I had the pleasure of catching up with Sian Simpson, Global Community Manager of the Kiwi Landing Pad (KLP) in San Francisco. The KLP was founded in 2011 by well-known Kiwi entrepreneurs Sam Morgan and John Holt.
KLP helps selected high growth New Zealand technology companies establish and grow their business in the USA by offering a soft landing point into the US market, where they can hit the ground running and be plugged into the community from day one.
Sian was back in New Zealand to run the popular Sales and Marketing Jam series. As always, I found the event highly valuable and it was great to pick Sian’s brain further on what it takes for New Zealand tech companies to successfully break into the US market.
- Getting introduced – how to make it easy for others to help you
- Building communities around events – lasting impression beyond the event
- Creating strategic partnerships around a common mission
- Perfecting your pitch – how to communicate your mission
- Handling Tall Poppy Syndrome – letting your customers sing your praises
- Assessing whether Silicon Valley is right for your company’s expansion
- Using social media effectively to build networks in new markets