If you’ve ever been responsible for corporate Christmas gifts you’ll know what a mine field it can be. Firstly, there’s the politics of who you give them to, and whether gifts for a team are more appropriate than to individuals (if your clients are in public sector that’s usually the safer route). And secondly, there’s the matter of what to give. Even small gifts add up quickly and you have to spend a lot to make an impact on the receiver.
And then you get a gift that makes you think, damn that’s clever. You turn an even brighter shade of Grinch green, wishing you’d thought about it first!
This year, three Wellington tech companies have raised the bar on Christmas creativity, showing how you can make an impact without a huge budget.
Capiche “Santa’s Little Helper” VR Game
Creative agency Capiche created a Christmas themed virtual reality game helping Santa collect hidden gifts. They delivered branded Cardboard VR headset and challenged clients to post the fastest times to win prizes. A great idea using one of the hottest toys around is sure to be a talking point for their clients. As an added bonus, watching people playing with VR is almost as fun as playing it yourself!
StarNow
Talent recruitment site StarNow partnered with indie artist Colleen Pugh to create tea towels celebrating Leo’s long-awaited Oscar win. Colleen’s tea towels became sought after a few years ago when she created “Dishes you’d rather be doing” which was then gifted to Ryan Gosling in an interview.
This is a fun gift that ties perfectly to their customer base – actors, models and musicians – seeking their own fame. It’s also one of those gift likely to be kept for years to come.
DNA
As the year winds down, office productivity starts to decrease and our minds are receptive to procrastination. Customer design agency DNA created a microsite for clients (and others) to predict the buzzwords for 2017. This tongue-in-cheek site had us chuckling at SilverStripe but also demonstrated their slick web development skills.
If you want to study up your buzzwords, and learn the difference between diffexperience and bafflegitimise, check out the DNA Buzzword Predictor.
SilverStripe
This year SilverStripe gave clients a box of “Wellington”. It was pretty great, and the best part was it had nothing to do with me! The great team at Wellington in a box sorted it all for us and our clients were stoked with them.
techmarketer.org 