Tag: data-driven
Ep 4: Proof of concept thinking for marketers
We’re told to fail, but fail fast. It’s a daunting prospect. With every misstep costing marketers both money and time. […]
Joining the dots: connecting data to strategy
Earlier this week, I gave a talk at the Data-Driven Marketing meetup on how we use data at SilverStripe. It was a […]
What I’ve learnt about marketing from software developers
Developers aren’t known for their love of marketing! There’s often a wide divide between technical and non-technical roles. but in […]
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