Tag: Agile
Why 80% of your marketing strategy is wrong, and how that’s a good thing
Achieving your postcard destination by taking a flexible approach to marketing strategy.
Ep 12: AB Testing Marketing Strategy with Frans Riemersma of Boardview
Marketing strategy was once a locked into marketing plans and powerpoints at the start of each year. These days are […]
Ep 8: Faster, better and happier. Surviving the pace of modern marketing.
Studies have shown you can increase your team satisfaction and happiness by 30%. And at the same time you can […]
Getting started: Practical advice for becoming an Agile marketer
In my earlier post, Modern marketing management in an ever-changing world, I discussed the need for marketers to embrace Agile. […]
Modern marketing management in an ever-changing world
The challenges of a modern marketer It’s not easy being a modern marketer. We’re often challenged to deliver more, faster […]
What I’ve learnt about marketing from software developers
Developers aren’t known for their love of marketing! There’s often a wide divide between technical and non-technical roles. but in […]
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