We’re told to fail, but fail fast. It’s a daunting prospect. With every misstep costing marketers both money and time. Every wrong move could hand the advantage to the competition. It’s easy to think the best option is to work really hard at picking the “right” idea and then banking on that.

But contrary to this fear, the best ideas are original, untested and require a leap of faith. Successful ideas hard to predict, obviously. Your best chance of success is to try a few and see what happens.


Source: Sheraan.com

But how do you strike a balance between creativity and science? How do you fail quickly and cheaply?

In this week’s podcast episode I take a look at Proof of Concept thinking, and how it can help you cull failing ideas faster, so you can realise the great ones.

I cover three things: 

  1. The role proof of concepts (POCs) play in the creative process 
  2. How to run robust proof of concept tests 
  3. What proof of concepts are good for, and what they’re not 

Take a listen and let me know what you think!

The Tech Marketer Podcast: Episode 4 – POC thinking for marketers

Don’t forget the series is also available on iTunes for your listening pleasure! Make my day, subscribe or give me a review. I need your feedback to see if this POC podcast is working 😉

Cover photo credit: Bio Lab on Flickr

Posted by Nicole Williams

I'm a marketing geek with a passion for tech. Previously, I was the marketing manager for SilverStripe (open source CMS and cloud PaaS) Currently, podcaster and blogger for TechMarketer.org and founder of Wellington Marketing meetup. Currently exploring Europe and living the dream! I'm always up for a chat about marketing and I love sharing my experiences so that others don't have to learn the hard way.

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