Growing the next generation of tech marketers
When I studied marketing, I had the misconception that I would need to move to Auckland to get a great […]
Ep 15: How NZ tech companies can succeed in the USA
I had the pleasure of catching up with Sian Simpson, Global Community Manager of the Kiwi Landing Pad (KLP) in San Francisco. […]
Corporate Christmas gifts even the Grinch would love
If you’ve ever been responsible for corporate Christmas gifts you’ll know what a mine field it can be. Firstly, there’s […]
Key takeways from the NZ Sales and Marketing Jam
The Kiwi Landing Pad is the first stop for NZ companies expanding in the US. Every 6 months, the Kiwi Landing […]
Ep 14: How Equity Crowdfunding helps raise capital and brand awareness
Marketing leaders are now finding themselves in the driving seat of capital raising efforts, needing to understand more about the […]
Introducing Nicola Cloherty: Podcast co-host and all round awesome human
Introducing the Tech Marketer’s new podcast co-host Nicola Cloherty
How to find marketing automation true love
Guest blogger Vinh Nguyen shares the journey from first date to true love in the search for the perfect marketing […]
Why 80% of your marketing strategy is wrong, and how that’s a good thing
Achieving your postcard destination by taking a flexible approach to marketing strategy.
Ep 12: AB Testing Marketing Strategy with Frans Riemersma of Boardview
Marketing strategy was once a locked into marketing plans and powerpoints at the start of each year. These days are […]
How to name your new SaaS app (Part 1) – Name Storming
How great tech companies like Uber and Twitter came up with their names, and how to name-storm your own perfect name.
techmarketer.org 