Month: February 2016

Top podcasts for tech marketers

I’m often guilty of using screens right up until bedtime and never really switching off properly. In an effort to […]

Guest post: Exploring Digital Storytelling

Alan O’Neill is the head of marketing at Optimal Workshop in Wellington. He recently won two tickets to attend the Dreamworks […]

Letting your brand voice shine

As tech marketers, we have an ever expanding repertoire of tools to learn about and talk to our audience. Marketing has […]

Tech brands at Super Bowl 2016

Super Bowl is well known for it’s big budget creative TV spots. As I mentioned yesterday, these 30 second spots […]

Adobe advertises to Super Bowl advertisers

Today, over 100 million people tuned into watch the Denver Broncos beat the Carolina Panthers in the 50th annual Super […]

The importance of talking to your customers’ customers

Smart marketers focus on what the customer sees as a successful outcome. People don’t care about features, they care about the benefits for […]

How to start a meetup group

I started the Wellington Marketing Meetup 6 months ago. The group has grown rapidly to 350+ members. Our upcoming February event at Xero filled […]

What I’ve learnt about marketing from software developers

Developers aren’t known for their love of marketing! There’s often a wide divide between technical and non-technical roles. but in […]

Why elevator pitches are still relevant

New Zealand is a small country. You just never know who you’ll end up in an elevator with. It might […]