Ep 11: Naming your new SaaS app
In episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the […]
What I’ve learnt from the first 10 episodes of The Tech Marketer podcast
Thinking about starting a podcast? Here’s what I’ve learnt and tips for getting started
Getting started: Practical advice for becoming an Agile marketer
In my earlier post, Modern marketing management in an ever-changing world, I discussed the need for marketers to embrace Agile. […]
Lessons from a 500 year old innovation hub
What Michelangelo and a 500 year old innovation hub can teach us about professional development today.
How familiarity actually breeds commitment
Social proof builds trust, helping overcome resistance to switching to a new brand.
Learn the interesting ways Apple, Aperol and other brands create social proof.
Masters of disguise: Undercover content
Creating content takes time, resources, creativity and expertise. Being genuinely helpful is hard. To create a strong content marketing strategy […]
Unearthing hidden gems of content
We spend hours creating new content, but we might be hidden treasures lying in front of us! When I interviewed […]
Ep 4: Proof of concept thinking for marketers
We’re told to fail, but fail fast. It’s a daunting prospect. With every misstep costing marketers both money and time. […]
Ep 3: Authentic content with Serge Van Dam
In this week’s podcast, I have a chat to Serge Van Dam about sales and marketing for NZ tech companies. I first […]