In episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the […]
Thinking about starting a podcast? Here’s what I’ve learnt and tips for getting started
In my earlier post, Modern marketing management in an ever-changing world, I discussed the need for marketers to embrace Agile. […]
What Michelangelo and a 500 year old innovation hub can teach us about professional development today.
Social proof builds trust, helping overcome resistance to switching to a new brand.
Learn the interesting ways Apple, Aperol and other brands create social proof.
Creating content takes time, resources, creativity and expertise. Being genuinely helpful is hard. To create a strong content marketing strategy […]
We spend hours creating new content, but we might be hidden treasures lying in front of us! When I interviewed […]
We’re told to fail, but fail fast. It’s a daunting prospect. With every misstep costing marketers both money and time. […]
In this week’s podcast, I have a chat to Serge Van Dam about sales and marketing for NZ tech companies. I first […]