Tag: featured

Growing the next generation of tech marketers

When I studied marketing, I had the misconception that I would need to move to Auckland to get a great […]

Ep 15: How NZ tech companies can succeed in the USA

I had the pleasure of catching up with Sian Simpson, Global Community Manager of the Kiwi Landing Pad (KLP) in San Francisco. […]

How to name your new SaaS app (Part 1) – Name Storming

How great tech companies like Uber and Twitter came up with their names, and how to name-storm your own perfect name.

Ep 11: Naming your new SaaS app

In episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the […]

What I’ve learnt from the first 10 episodes of The Tech Marketer podcast 

Thinking about starting a podcast? Here’s what I’ve learnt and tips for getting started

Getting started: Practical advice for becoming an Agile marketer

In my earlier post, Modern marketing management in an ever-changing world, I discussed the need for marketers to embrace Agile. […]

Inspiring naughtiness. Rod on Social Media.

Guest blogger Asa Cox shares thoughts from PR & Social Strategy for Leaders featuring Rod Drury.

Lessons from a 500 year old innovation hub

What Michelangelo and a 500 year old innovation hub can teach us about professional development today.

How familiarity actually breeds commitment

Social proof builds trust, helping overcome resistance to switching to a new brand.
Learn the interesting ways Apple, Aperol and other brands create social proof.

Masters of disguise: Undercover content

Creating content takes time, resources, creativity and expertise. Being genuinely helpful is hard. To create a strong content marketing strategy […]