When I studied marketing, I had the misconception that I would need to move to Auckland to get a great […]
How great tech companies like Uber and Twitter came up with their names, and how to name-storm your own perfect name.
In episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the […]
Thinking about starting a podcast? Here’s what I’ve learnt and tips for getting started
In my earlier post, Modern marketing management in an ever-changing world, I discussed the need for marketers to embrace Agile. […]
What Michelangelo and a 500 year old innovation hub can teach us about professional development today.
Social proof builds trust, helping overcome resistance to switching to a new brand.
Learn the interesting ways Apple, Aperol and other brands create social proof.
Creating content takes time, resources, creativity and expertise. Being genuinely helpful is hard. To create a strong content marketing strategy […]