Month: May 2016
Lessons from a 500 year old innovation hub
What Michelangelo and a 500 year old innovation hub can teach us about professional development today.
Ep 6: Pitch Perfect
Advice on creating memorable introductions for yourself and your tech brand.
How familiarity actually breeds commitment
Social proof builds trust, helping overcome resistance to switching to a new brand.
Learn the interesting ways Apple, Aperol and other brands create social proof.
Ep 5: Marketing to developers with John-Daniel Trask
In episode 5 of the Tech Marketer Podcast, I talk to John-Daniel (JD) Trask, CEO and founder of Raygun. It’s […]
Masters of disguise: Undercover content
Creating content takes time, resources, creativity and expertise. Being genuinely helpful is hard. To create a strong content marketing strategy […]