In episode 5 of the Tech Marketer Podcast, I talk to John-Daniel (JD) Trask, CEO and founder of Raygun. It’s a great episode covering Raygun’s expansion into the US, marketing to developers and how they’re using content marketing successfully.
JD has a technical developer background as well as a deep understanding on how to market and sell tech. It was fun chat, take a listen and absorb all the great wisdom JD shared!
Episode 5: Highlights
1.29: The importance of a local presence in US markets
8.20: B2B selling to different roles within large organisations
10.17: Growing teams without overburdening with processes
12.58: The super power of coding, and how to get around adblockers
15.59: Marketing to developers using helpful content
21.40: Product launches using teasers
29.24: Using negative personas for efficient marketing
33.17: Building the reputation of marketing in dev-lead cultures
Helpful links
- Inspired to learn to code? Check out Code Academy
- Want to work for Raygun? You do! Head to raygun.com
Don’t forget that you can also check out the Podcast on iTunes.
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