In episode 5 of the Tech Marketer Podcast, I talk to John-Daniel (JD) Trask, CEO and founder of Raygun. It’s a great episode covering Raygun’s expansion into the US, marketing to developers and how they’re using content marketing successfully. 

JD has a technical developer background as well as a deep understanding on how to market and sell tech. It was fun chat, take a listen and absorb all the great wisdom JD shared! 

Episode 5: Highlights 

1.29: The importance of a local presence in US markets

8.20: B2B selling to different roles within large organisations

10.17: Growing teams without overburdening with processes 

12.58: The super power of coding, and how to get around adblockers 

15.59: Marketing to developers using helpful content

21.40: Product launches using teasers 

29.24: Using negative personas for efficient marketing 

33.17: Building the reputation of marketing in dev-lead cultures  

Helpful links 

Don’t forget that you can also check out the Podcast on iTunes

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Posted by Nicole Williams

I'm a marketing geek with a passion for tech. Previously, I was the marketing manager for SilverStripe (open source CMS and cloud PaaS) Currently, podcaster and blogger for TechMarketer.org and founder of Wellington Marketing meetup. Currently exploring Europe and living the dream! I'm always up for a chat about marketing and I love sharing my experiences so that others don't have to learn the hard way.

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