Tag: branding
How to name your new SaaS app (Part 1) – Name Storming
How great tech companies like Uber and Twitter came up with their names, and how to name-storm your own perfect name.
Ep 11: Naming your new SaaS app
In episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the […]
Ep 9: The future of marketing with Danu Abeysuriya
Danu Abeysuriya is the CEO and founder of Rush Digital, he was also recently named the NZ Hi-Tech Association’s Young Achiever […]
Your brand is the little things
The little things matter. Brands aren’t a make-up of carefully controlled social media and advertising. Brands aren’t your logo or […]
How familiarity actually breeds commitment
Social proof builds trust, helping overcome resistance to switching to a new brand.
Learn the interesting ways Apple, Aperol and other brands create social proof.
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