These conversations not only provide valuable marketing insights, but a hugely rewarding process that makes my role a pleasure. I work with talented developers who are passionate about building great software. It’s great to share stories about how their efforts help web teams around the world succeed. Through this process we also form a greater empathy with the teams using our software, and the challenges that they face.

When was the last time you spoke to your customer’s customer? What did you learn? 

Posted by Nicole Williams

I'm a marketing geek with a passion for tech. Previously, I was the marketing manager for SilverStripe (open source CMS and cloud PaaS) Currently, podcaster and blogger for TechMarketer.org and founder of Wellington Marketing meetup. Currently exploring Europe and living the dream! I'm always up for a chat about marketing and I love sharing my experiences so that others don't have to learn the hard way.

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