Developers aren’t known for their love of marketing! There’s often a wide divide between technical and non-technical roles. but in reality we share a lot of the same challenges – doing more with less, measuring what works and connecting with users.
Recently I spoke at the Wellington Marketing meetup and shared what I’ve learnt working with developers. You can check out the full video below where I cover:
- How marketers can use Agile software development principles to create more accountable, data-driven marketing
- Why marketers must be artists, scientists and politicians
- How working with developers helps you become a better marketer
I’d love to hear what you think of this talk! Please leave a comment below or on YouTube 🙂