Ep 7: Using digital influencers to drive campaigns with Stephanie Charles of StarNow
Stephanie Charles of StarNow shares how they are using digital influencers to drive campaigns with impressive results cost effectively.
Lessons from a 500 year old innovation hub
What Michelangelo and a 500 year old innovation hub can teach us about professional development today.
Ep 6: Pitch Perfect
Advice on creating memorable introductions for yourself and your tech brand.
How familiarity actually breeds commitment
Social proof builds trust, helping overcome resistance to switching to a new brand.
Learn the interesting ways Apple, Aperol and other brands create social proof.
Ep 5: Marketing to developers with John-Daniel Trask
In episode 5 of the Tech Marketer Podcast, I talk to John-Daniel (JD) Trask, CEO and founder of Raygun. It’s […]
Masters of disguise: Undercover content
Creating content takes time, resources, creativity and expertise. Being genuinely helpful is hard. To create a strong content marketing strategy […]
Unearthing hidden gems of content
We spend hours creating new content, but we might be hidden treasures lying in front of us! When I interviewed […]
Ep 4: Proof of concept thinking for marketers
We’re told to fail, but fail fast. It’s a daunting prospect. With every misstep costing marketers both money and time. […]
Ep 3: Authentic content with Serge Van Dam
In this week’s podcast, I have a chat to Serge Van Dam about sales and marketing for NZ tech companies. I first […]