All posts by Nicole Williams

I'm a marketing geek with a passion for tech. Previously, I was the marketing manager for SilverStripe (open source CMS and cloud PaaS) Currently, podcaster and blogger for TechMarketer.org and founder of Wellington Marketing meetup. Currently exploring Europe and living the dream! I'm always up for a chat about marketing and I love sharing my experiences so that others don't have to learn the hard way.

Choosing Marketing Tech: 6 steps before you watch a product demo

This blog covers written notes to accompany Episode 2 of the Tech Marketer Podcast. I’m splitting episode notes from the podcast […]

Ep 2: Designing your marketing technology stack

A marketing technology stack is a collection of tools used by a marketing team. When they work well together, difficult […]

The best things in life are free

Kiwi Landing Pad is bringing back their popular NZ Sales and Marketing Jam for a second year starting today. More […]

How NZ tech marketers compare to the USA

YAY! The first official episode of The Tech Marketer Podcast is now live. If you tuned into Episode 0: The Three […]

Joining the dots: connecting data to strategy

Earlier this week, I gave a talk at the Data-Driven Marketing meetup on how we use data at SilverStripe. It was a […]

Episode 0: The Three Whys

Welcome to the start of The Tech Marketer Podcast! In Episode 0: The Three Whys, I explain: Why I’m starting […]

Top podcasts for tech marketers

I’m often guilty of using screens right up until bedtime and never really switching off properly. In an effort to […]

Guest post: Exploring Digital Storytelling

Alan O’Neill is the head of marketing at Optimal Workshop in Wellington. He recently won two tickets to attend the Dreamworks […]

Letting your brand voice shine

As tech marketers, we have an ever expanding repertoire of tools to learn about and talk to our audience. Marketing has […]

Tech brands at Super Bowl 2016

Super Bowl is well known for it’s big budget creative TV spots. As I mentioned yesterday, these 30 second spots […]