Category: Podcast

Ep 7: Using digital influencers to drive campaigns with Stephanie Charles of StarNow

Stephanie Charles of StarNow shares how they are using digital influencers to drive campaigns with impressive results cost effectively.

Ep 6: Pitch Perfect

Advice on creating memorable introductions for yourself and your tech brand.

Ep 5: Marketing to developers with John-Daniel Trask

In episode 5 of the Tech Marketer Podcast, I talk to John-Daniel (JD) Trask, CEO and founder of Raygun. It’s […]

Ep 4: Proof of concept thinking for marketers

We’re told to fail, but fail fast. It’s a daunting prospect. With every misstep costing marketers both money and time. […]

Ep 3: Authentic content with Serge Van Dam

In this week’s podcast, I have a chat to Serge Van Dam about sales and marketing for NZ tech companies. I first […]

Choosing Marketing Tech: 6 steps before you watch a product demo

This blog covers written notes to accompany Episode 2 of the Tech Marketer Podcast. I’m splitting episode notes from the podcast […]

Ep 2: Designing your marketing technology stack

A marketing technology stack is a collection of tools used by a marketing team. When they work well together, difficult […]

How NZ tech marketers compare to the USA

YAY! The first official episode of The Tech Marketer Podcast is now live. If you tuned into Episode 0: The Three […]

Episode 0: The Three Whys

Welcome to the start of The Tech Marketer Podcast! In Episode 0: The Three Whys, I explain: Why I’m starting […]