How NZ tech marketers compare to the USA
YAY! The first official episode of The Tech Marketer Podcast is now live. If you tuned into Episode 0: The Three […]
Joining the dots: connecting data to strategy
Earlier this week, I gave a talk at the Data-Driven Marketing meetup on how we use data at SilverStripe. It was a […]
Episode 0: The Three Whys
Welcome to the start of The Tech Marketer Podcast! In Episode 0: The Three Whys, I explain: Why I’m starting […]
Top podcasts for tech marketers
I’m often guilty of using screens right up until bedtime and never really switching off properly. In an effort to […]
Guest post: Exploring Digital Storytelling
Alan O’Neill is the head of marketing at Optimal Workshop in Wellington. He recently won two tickets to attend the Dreamworks […]
Letting your brand voice shine
As tech marketers, we have an ever expanding repertoire of tools to learn about and talk to our audience. Marketing has […]
Tech brands at Super Bowl 2016
Super Bowl is well known for it’s big budget creative TV spots. As I mentioned yesterday, these 30 second spots […]
Adobe advertises to Super Bowl advertisers
Today, over 100 million people tuned into watch the Denver Broncos beat the Carolina Panthers in the 50th annual Super […]
The importance of talking to your customers’ customers
Smart marketers focus on what the customer sees as a successful outcome. People don’t care about features, they care about the benefits for […]
How to start a meetup group
I started the Wellington Marketing Meetup 6 months ago. The group has grown rapidly to 350+ members. Our upcoming February event at Xero filled […]
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