Advice on creating memorable introductions for yourself and your tech brand.
Social proof builds trust, helping overcome resistance to switching to a new brand.
Learn the interesting ways Apple, Aperol and other brands create social proof.
In episode 5 of the Tech Marketer Podcast, I talk to John-Daniel (JD) Trask, CEO and founder of Raygun. It’s […]
Creating content takes time, resources, creativity and expertise. Being genuinely helpful is hard. To create a strong content marketing strategy […]
We spend hours creating new content, but we might be hidden treasures lying in front of us! When I interviewed […]
We’re told to fail, but fail fast. It’s a daunting prospect. With every misstep costing marketers both money and time. […]
In this week’s podcast, I have a chat to Serge Van Dam about sales and marketing for NZ tech companies. I first […]
This blog covers written notes to accompany Episode 2 of the Tech Marketer Podcast. I’m splitting episode notes from the podcast […]
A marketing technology stack is a collection of tools used by a marketing team. When they work well together, difficult […]
Kiwi Landing Pad is bringing back their popular NZ Sales and Marketing Jam for a second year starting today. More […]