Ep 6: Pitch Perfect
Advice on creating memorable introductions for yourself and your tech brand.
How familiarity actually breeds commitment
Social proof builds trust, helping overcome resistance to switching to a new brand.
Learn the interesting ways Apple, Aperol and other brands create social proof.
Ep 5: Marketing to developers with John-Daniel Trask
In episode 5 of the Tech Marketer Podcast, I talk to John-Daniel (JD) Trask, CEO and founder of Raygun. It’s […]
Masters of disguise: Undercover content
Creating content takes time, resources, creativity and expertise. Being genuinely helpful is hard. To create a strong content marketing strategy […]
Unearthing hidden gems of content
We spend hours creating new content, but we might be hidden treasures lying in front of us! When I interviewed […]
Ep 4: Proof of concept thinking for marketers
We’re told to fail, but fail fast. It’s a daunting prospect. With every misstep costing marketers both money and time. […]
Ep 3: Authentic content with Serge Van Dam
In this week’s podcast, I have a chat to Serge Van Dam about sales and marketing for NZ tech companies. I first […]
Choosing Marketing Tech: 6 steps before you watch a product demo
This blog covers written notes to accompany Episode 2 of the Tech Marketer Podcast. I’m splitting episode notes from the podcast […]
Ep 2: Designing your marketing technology stack
A marketing technology stack is a collection of tools used by a marketing team. When they work well together, difficult […]
The best things in life are free
Kiwi Landing Pad is bringing back their popular NZ Sales and Marketing Jam for a second year starting today. More […]
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