Category: Marketing

Modern marketing management in an ever-changing world

The challenges of a modern marketer It’s not easy being a modern marketer. We’re often challenged to deliver more, faster […]

Ep 7: Using digital influencers to drive campaigns with Stephanie Charles of StarNow

Stephanie Charles of StarNow shares how they are using digital influencers to drive campaigns with impressive results cost effectively.

Inspiring naughtiness. Rod on Social Media.

Guest blogger Asa Cox shares thoughts from PR & Social Strategy for Leaders featuring Rod Drury.

Lessons from a 500 year old innovation hub

What Michelangelo and a 500 year old innovation hub can teach us about professional development today.

Ep 6: Pitch Perfect

Advice on creating memorable introductions for yourself and your tech brand.

How familiarity actually breeds commitment

Social proof builds trust, helping overcome resistance to switching to a new brand.
Learn the interesting ways Apple, Aperol and other brands create social proof.

Ep 5: Marketing to developers with John-Daniel Trask

In episode 5 of the Tech Marketer Podcast, I talk to John-Daniel (JD) Trask, CEO and founder of Raygun. It’s […]

Masters of disguise: Undercover content

Creating content takes time, resources, creativity and expertise. Being genuinely helpful is hard. To create a strong content marketing strategy […]

Unearthing hidden gems of content

We spend hours creating new content, but we might be hidden treasures lying in front of us! When I interviewed […]

Ep 4: Proof of concept thinking for marketers

We’re told to fail, but fail fast. It’s a daunting prospect. With every misstep costing marketers both money and time. […]