Category: Marketing

Ep 3: Authentic content with Serge Van Dam

In this week’s podcast, I have a chat to Serge Van Dam about sales and marketing for NZ tech companies. I first […]

Choosing Marketing Tech: 6 steps before you watch a product demo

This blog covers written notes to accompany Episode 2 of the Tech Marketer Podcast. I’m splitting episode notes from the podcast […]

Ep 2: Designing your marketing technology stack

A marketing technology stack is a collection of tools used by a marketing team. When they work well together, difficult […]

The best things in life are free

Kiwi Landing Pad is bringing back their popular NZ Sales and Marketing Jam for a second year starting today. More […]

How NZ tech marketers compare to the USA

YAY! The first official episode of The Tech Marketer Podcast is now live. If you tuned into Episode 0: The Three […]

Joining the dots: connecting data to strategy

Earlier this week, I gave a talk at the Data-Driven Marketing meetup on how we use data at SilverStripe. It was a […]

Episode 0: The Three Whys

Welcome to the start of The Tech Marketer Podcast! In Episode 0: The Three Whys, I explain: Why I’m starting […]

Top podcasts for tech marketers

I’m often guilty of using screens right up until bedtime and never really switching off properly. In an effort to […]

Guest post: Exploring Digital Storytelling

Alan O’Neill is the head of marketing at Optimal Workshop in Wellington. He recently won two tickets to attend the Dreamworks […]

Letting your brand voice shine

As tech marketers, we have an ever expanding repertoire of tools to learn about and talk to our audience. Marketing has […]